Video Marketing for Lawyers
Get Started Today To Launch Your Videos
When it comes to developing an effective internet marketing strategy, your law firm needs high quality videos. You instinctively know why video is the best way to tell your law firm’s story. If a picture is worth a thousand words, a video is worth a million.
Video helps you showcase your firm’s unique qualifications for a niche area of the law. The better your qualifications and experience, the more you can benefit from having high quality videos.
When done correctly, video helps you attract and convert your ideal clients. The goal is not just generating new leads through your website, but also dramatically increasing the quality of those leads, the average case value, and the overall conversion rate.
Video marketing works in three ways. First, video helps you increase your conversions from the traffic your website already gets. Second, your website gets more traffic as a result of the SEO benefits resulting from the videos. Third, by embedding the videos on other online platforms, you can turn social media into a revenue driver for your practice.
By bridging the gap between video production and online marketing, distribution and implementation, the team at Internet Lava creates a unique value proposition for law firms. The return on investment begins immediately after the videos are implemented into your website.
Simply uploading your videos to YouTube is not enough and doesn’t provide your website with much SEO benefit. Any 5th grader can create a YouTube channel. We take a much different approach.
What is Video Lava?
Video Lava is YouTube-style technology built directly into your website. When a user comments on your video, embeds your video, or clicks on your video from search results, they are interacting directly with your website, not YouTube.
This technology combined with compelling and informative video content will send your marketing efforts into hyperdrive. Users will be inspired by your videos and want to engage with them. By doing so, users are enhancing your website’s credibility with search engines. This makes for a comprehensive strategy combining video marketing and SEO.
At Internet Lava, we help law firm’s build their brand, dominate online for their niche practice areas and utilize video to tell their story. If you are serious about creating videos for your law firm, let us guide you through the process from pre-production planning, the multi-day video shoot, editing, and implementation.
Why You Need Video Now
When it comes to video marketing for law firms, the time to act is now. High quality videos provide the best return on your investment for your marketing budget. From the moment the videos launch, it instantly begins to attract and convert your ideal clients into true believers.